Blog

Shanna McGrath Shanna McGrath

How to transform your executive presence with personal branding

Executive presence is essential for leaders who want to make a lasting impact. It goes beyond mere appearances and charisma; it inspires confidence, commands respect, and guides teams effectively. Combining this with a strong personal brand can elevate your leadership to new heights. 

Personal Brand Project recognises the importance of executive presence. Our purpose is to unlock your potential through the power of personal brand strategies that inspire, educate and empower others.

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Shanna McGrath Shanna McGrath

The power of resilience in personal branding

As the professional landscape transforms, the need for resilience grows stronger. Resilience goes beyond recovering from setbacks — it's about facing obstacles, adjusting to changes, and moving forward.

The Personal Brand Project understands the power of resilience in personal branding. That’s why we support our clients through transition and change, helping them find new opportunities and preparing them for the ever-changing work environment.

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Shanna McGrath Shanna McGrath

3 powerful strategies to maximise your personal brand with LinkedIn

Having a strong personal brand isn’t just good marketing - it’s essential if you want to outshine your competitors. And when it comes to building and showcasing your personal brand, LinkedIn reigns supreme. With over 1 billion members across 200 countries, LinkedIn offers unparalleled opportunities to connect, network, and establish your expertise.

Personal Brand Project understands the important role LinkedIn plays in building your personal brand. In this guide, we'll explore how you can use LinkedIn to make your personal brand shine, attract opportunities, and stand out from the crowd.

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Shanna McGrath Shanna McGrath

5 powerful strategies to increase kindness in the workplace

In today’s fast-paced and competitive world, fostering kindness in the workplace might not be everyone’s priority. However, promoting kindness isn't just about creating a warm and fuzzy atmosphere at the office - it's about nurturing a culture that boosts job satisfaction, engagement, loyalty, productivity, and overall well-being.

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Shanna McGrath Shanna McGrath

The ultimate personal brand audit guide

In today’s competitive professional landscape, visibility and credibility are two sides of the same coin. As Bezos so eloquently put it, it’s not just about being seen; it's about being seen as someone worth listening to. Whether you’re a seasoned professional vying for attention in a crowded market or a green corporate player aiming for a seat at the table, your chances of being listened to are slim if the right people aren’t aware of you.

But in this digital landscape, being visible isn’t enough. You also need to be credible. In a world where opportunities favour those perceived as authorities, standing out is paramount.

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Shanna McGrath Shanna McGrath

Why kindness should be at the core of your personal brand

In today's competitive landscape, standing out to employers and potential clients requires more than just showcasing your skills. It demands authenticity, empathy, and compassion. This is where kindness comes in.

As we navigate the professional world, it's clear that our personal brand isn't solely defined by our qualifications and accomplishments. It's equally shaped by the values we embody and the connections we create.

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