Why kindness should be at the core of your personal brand
In today's competitive landscape, standing out to employers and potential clients requires more than just showcasing your skills. It demands authenticity, empathy, and compassion. This is where kindness comes in.
As we navigate the professional world, it's clear that our personal brand isn't solely defined by our qualifications and accomplishments. It's equally shaped by the values we embody and the connections we create.
At Personal Brand Project, we pride ourselves on building trusted relationships while positively impacting the careers and lives of those we work with. We can help you incorporate kindness into your personal brand, transforming your career and the world around you.
By weaving kindness into your personal branding, you can improve your reputation and create a supportive professional community. But how can you do this? And where do you even start? Read on to discover why kindness should be at the core of your personal brand.
What is personal branding?
In today's hyper-connected and competitive world, personal branding is more important than ever. Your personal brand is the essence of who you are professionally and sets you apart from the crowd. In simple terms, it's not just about what you do - it's about how you present yourself to the world.
Personal branding involves shaping your public perception by positioning yourself as an authority in your field. This enhances your credibility and differentiates you from others. It also gives you a reputation for the qualities and expertise you want to be known for, ultimately creating opportunities for your career.
But at the heart of any successful personal brand lies a set of values. And perhaps one of the most powerful among them is kindness.
Why is kindness important?
Exploring the science behind kindness teaches us how it can improve our well-being and make us better leaders. For example, the 'love hormone' oxytocin, which is associated with social bonding, is released during acts of kindness. Not only does this foster respect and generosity, but it also promotes feelings of trust and friendliness while reducing blood pressure.
Acts of kindness trigger the release of dopamine, leading to a sense of euphoria known as a ‘helper's high’. They also increase serotonin levels, aiding mood regulation. Best of all, kindness can boost self-esteem, empathy, and compassion while reducing stress hormones like cortisol. In essence, kindness can encourage connectivity, reduce loneliness, and improve relationships.
But kindness isn't just beneficial for our mental and physical health - it also affects the people around us. It creates a culture of trust, respect, and psychological safety, which are essential for building strong relationships.
What is assertive kindness?
In a world where assertiveness is often equated with strength, there's a misconception that compassion shows weakness - especially for women. However, assertiveness and kindness are not exclusive; they can coexist and amplify your personal brand.
Assertive kindness involves asserting your needs and boundaries while prioritising empathy and understanding. In hostile situations, it is possible to assertively communicate your concerns while maintaining a respectful tone. It's about advocating for yourself and others in a firm yet compassionate manner.
By setting clear expectations and standing up for what you believe in, you demonstrate assertiveness without compromising kindness.
How to be assertively kind
Use ‘I’ statements, such as ‘I think’ or ‘I don’t agree’. This is less accusatory than saying, ‘You’re wrong’ or, ‘You’re not doing it right’.
Don’t preface your statement with an apology. For example, ‘I’m sorry, but…’ or ‘This just might be me, but…’
Consider others' feelings and opinions with empathy. For instance, "I know you're overwhelmed, but I can't help this week."
Focus on someone’s behaviour rather than their character. Avoid resorting to personal attacks.
Why kindness should be at the core of your personal brand
It creates an unforgettable impression
Being kind leaves a lasting impression on all those you meet. Your genuine concern for others makes you memorable and increases your visibility in professional settings. This makes you more appealing to potential employers, clients and colleagues.
It forges authentic connections
Cultivating genuine connections is vital to professional success. After all, individuals are more inclined to remember those who have treated them with kindness.
Showing compassion toward others establishes mutual respect and enhances your reputation and credibility. By integrating kindness into your personal brand, you show a deep appreciation for your relationships and create lasting partnerships.
It enhances your networking opportunities
Networking is crucial for personal and professional growth. Using kindness in your personal branding creates opportunities for genuine connections and collaborations. This can expand your professional circle and open doors to new possibilities.
It gives you a positive brand perception
A personal brand characterised by kindness is perceived as approachable, trustworthy, and dependable. These qualities contribute to a strong brand image that attracts opportunities and success.
It increases goodwill amongst your network
Infusing your personal brand with kindness creates a ripple effect of goodwill within your professional network. Your positive interactions can inspire others to act compassionately, creating a positive and supportive community.
How to incorporate kindness into your personal brand
Encourage kindness in your followers
Encouraging kindness among your audience can set off a chain reaction, inspiring others to reciprocate. This creates a culture of compassion and reinforces the importance of looking out for one another.
Ask your followers to tag or share messages with loved ones in need. Or create larger initiatives, such as launching holiday campaigns to spread goodwill. You can even celebrate the achievements of your peers - whether it's a promotion, award, or milestone. Send your genuine congratulations to create a community of support and kindness amongst your followers.
Involve the community
Build a community where potential employees, clients and colleagues can engage with you and each other. Encourage connections and support among your community members, positioning yourself as a leader for positive change.
Do this by supporting and promoting the work of your peers within your industry. Share their content, endorse their skills on LinkedIn, or recommend them for opportunities. This shows that you support others while creating a culture of kindness within your professional network.
Or you can take it off-screen and participate in charities and community service projects. Contributing to causes you're passionate about - through organising fundraisers, volunteering your time, or donating resources - demonstrates your commitment to making a positive impact beyond the professional realm.
Be real
You’re not a faceless corporation - you’re human, just like everybody else. So embrace transparency and authenticity in your personal branding.
Social media is the perfect place to show your true, authentic self. Acknowledge your mistakes openly, share the lessons you’ve learned and demonstrate vulnerability through the content you post. Transparency builds trust and strengthens connections with those who follow you.
And don’t forget to respond to comments and express appreciation for others' content. By fostering genuine connections, you cultivate a positive online presence that reflects kindness and empathy.
Kindness is a powerful tool for success in business and life. Whether through genuine connections or acts of care, kindness can elevate your personal brand to new heights. At the Personal Brand Project, we can help you enforce kindness as one of your values through successful and effective personal branding.