Branding & Transition services

Professional Branding

Resumes, cover letters and LinkedIn profiles.

Custom branded documents - highlighting your value proposition, increasing your visibility and providing a competitive advantage in the market
Linking personal brand to commercial value and output, supported by powerful metrics
Creating powerful and consistent brand messaging across multiple touchpoints
Providing tools and guidance on how to tailor branding documents for further growth

Executive branding

Executive, Board and Interim resumes, Exec bios and LinkedIn profiles.

Supporting Executives in developing a Personal Brand Strategy and delivering it with impact
Linking branding to commercial value and output. Telling the story through career achievements and supported by powerful metrics
Increasing visibility to Executive Search firms by ensuring consistent brand messaging across multiple touchpoints
Creating opportunities to build networks and relationships at an Executive level

Leadership & Executive Team Branding

Executive bios, speaking profiles, position descriptions, LinkedIn and any other branding or marketing materials.

Supporting Corporates by understanding the collective brand of Leadership or Executive teams
Identifying and uplifting the capability of leaders, providing development and growth
Highlighting capability gaps and opportunities for high performance
Creating a culture of growth across the team and as a result, throughout the organisation
Adding strength to the leadership brand, helping to attract, inspire and retain employees

CAPABILITY UPLIFT

Internally we work with organisations to retain and engage their people, whether they are looking to excel in their current role, advance within the organisation or reinvent themselves

We empower them to build a personal brand that reflects not only who they are now but where they want to be

Our focus with internal transition is to elevate the employer brand, accelerate better business outcomes, and improve engagement and retention.

TRANSITION SUPPORT

Externally we support organisations through change and provide outplacement and redeployment services

Not only do we support our individuals to find new opportunities, but we prepare them for the ever changing work environment.

our process

Tailored support focused on delivering results

Consultation

We start by getting to know you/ or your business, your role, your market, your people, your challenges, goals and importantly, your strategy. As we say, we manage the cultivation of your personal brand like a project.

Project Proposal

We manage the cultivation of your personal brand like a project – complete with an engaging value proposition, future focused objectives, a realistic timeline, and clear deliverables – to successfully develop a brand you can be proud of.

Partnership

Developing your brand is an incredible growth opportunity and in order for success, we need a partnership. Be prepared to answer tough questions, spend time reflecting on your success and focus on the future. It’s a project that requires trust, integrity and a lot of energy and the result will be empowerment. We’re ready, are you?

the investment

Our approach is tailored - it is personal and created for you, which means the investment is also.
However, we know that with your time investment you also want an understanding of packages and pricing

Option 1: Professional Branding Package - starting from $1250
Option 2: Executive Branding Package - starting from $2000
Option 3: Corporate Branding Program - to be agreed in line with project scope and deliverables

Cathy provided a service succeeding all my expectations. Her writing skills are impressive and she clearly knows her stuff but it was her energy, positivity, and engaging personality that I will never forget – she was a breath of fresh air at an unsettling time in my career.

Managing DirectorMedia

Rochelle has provided me with the confidence to approach the market knowing I’m equipped with a toolkit that will hit the mark with potential employers at all stages of the recruitment process. I highly recommend her to other professionals wanting to ensure their market-readiness for new roles.

Senior ExecutiveChange Management & Sustainability

She quickly understood my goals and showed real aptitude in helping define my signature strengths and areas of expertise. Supporting me in conducting research to ensure my aspirations were in line with the realities of the marketplace. Then helping to develop short and succinct marketing documents for now and in the future. Thank you.

Sales DirectorFMCG

FAQ's

What can I expect to receive from my personal branding expert?

Your personal branding expert will craft marketing materials that are unique to you. Your documents and profiles will be contemporary, keyword-rich and in line with your level and industry expectations. Our experts will take the time to understand your story, creating custom materials that will ensure you stand out.

What are the benefits of professional branding and engaging a professional writer?

Professionally written branding materials will:

Help to discover your ‘true’ value, skills and achievements and uncover your ‘secret sauce’
Ensure you are market ready for when an opportunity arises, showcasing you as a unique and valuable asset
If you’re looking for your next opportunity, a professional knows how to create buzz around ‘you’ and grab the attention of Hiring Managers and Executive Recruiters, generating more discussions and interviews.
Show your direct match for a position or project, producing better job offers and higher salaries.
Free up your time to focus on networking and interviewing while your personal branding expert does the work for you.

What areas of personal branding do you focus on?

We are Branding Experts, qualified as professional writers. We will create tailored documents in the form of resume, cover letter, executive bios, social media profiles and other personal branding marketing materials.

Do I really need a LinkedIn profile?

Each year LinkedIn’s thriving global network continues to expand, so having a searchable profile and online presence in no longer an option. It is expected. LinkedIn provides the perfect opportunity to tell your story with personality and strengthen your brand. It is also a great way to increase your visibility and build your network.

Will this process take a long time?

Once we have gathered all the information required from you, we will create draft branding materials typically within a one-week turnaround. From here the process becomes highly interactive and we work with you and your schedule to incorporate updates and edits before finalising your documents.

What do you expect from me and my time?

We will provide you with templates and guidance as to the information we require upfront and will get you started by thinking about your professional value proposition. To create the best in personal branding, requires time for reflection on your career and a focus on the future. So yes, your time is required but we know the questions to ask to minimise time spent and we do the heavy lifting in relation to writing and profile building.

Do you offer more than branding expertise?

At the core of our business is personal branding however our team is highly qualified to support with coaching, workshop facilitation, talent acquisition and leadership development.

Let’s do this

Ready to be empowered by your personal brand?

Head to the contact page and complete the form, we’ll be in touch shortly to discuss how we can help you or your team raise your profile.

hey, i’m sadie

a NUMBERS nerd aND MARKETING MANIAC

Here’s an introduction to you where you’re going to talk a little about what you’re passionate about and/or your journey or transformation. BUT, wait. Even though you think this paragraph is about you, it’s actually about your customer. Through your transformation what they want to see is that transformation is possible for them.

Yes, this is your shiny new website, but still, every paragraph on here needs to point back to the benefit your customers or clients get out of it.

Let's do this!

I’d love to hear from you!
Got a question? Ready to book? Fill in the form and I’ll be in touch within 48 hours! Sadie x